After about six months of chronic procrastination since the time I decided I need to start blogging, as I sat flipping through CNN and my twitter feed some time back, I was barraged by sound bites and visuals of current world affairs – from political conflict to natural calamities. It took me several Daily Show runs on Youtube to regain some sanity.
The smacking realization was not to make sense of the world at large, nor am I fighting an existential crisis. The realization was simply one of personal productivity and how less time all of us have on the planet in an increasingly chaotic world with a black swan event just around the corner.
I am not a blogging virgin. I had started 2 blogs in college harboring dreams of eventually becoming a chronicler of the digital era. Much like that Mark Twain fellow did for American culture in the nineteenth and early twentieth century. Alas, sloth became a close pal I could not break ties with and my online ‘weblogs’ – as they used to be called back then, retired to the back alleys of the interwebs where they now rest peacefully without any pressure of pageviews, comments and that ever elusive capitalist ambition of the blogosphere – monetization. Curiously enough, Last week I got a mail from Blogger.com saying that I have not logged into my Blogger account for a long time. If this is Google’s way of trying to rekindle a failed relationship, I think it must be really desperate, considering I published my last blog post on Blogger in 2007.
Why blog now? Isn’t that a dead medium? Many self-proclaimed experts have been questioning the relevance of the medium in the tech/media landscape. Others counter saying that blogging is not dead, but is evolving. With more sophisticated, well designed tools like Medium and a host of others, there is a new glorious era of blogging ahead of us.
Personally, I still consider blogging to be very effective, not only as a medium of self-expression but also for its potential of community building. I know this because my overflowing Feedly is testament that I still subscribe to many new blogs and read a lot of the classic ones. While Twitter wears the bossy pants when it comes to content curation, interestingness discovery and creating ambient awareness, writing a blog not only helps going deeper on topics in an ADHD world, but also practices right-brain content creation muscles – an increasingly important aspect of skill acquisition at a time when original content creators are building new empires.
On top of that, the economics of digital tools & platforms available today have never been more in favor of anyone wanting to create good content. WordPress, Medium, Squarespace, Tumblr, Amazon KDP, and even LinkedIn are powerful tools for creatives and entrepreneurs.
So in my head, I feel that it’s still worth the time and effort to blog, in whatever form – even in 2015.